This article is a story
of a graduate in his own words This month, I dug out a graduate school
reference book, John Kotter's "What Leaders Really Do." This book,
along with a few others, is the kind of reading that serves as good refreshers
on a regular basis. We face the challenge of implementing change as part of our
projects as project managers. In order to help our organizations create
successful change events, I thought it would be helpful to outline Kotter's
eight reasons why change transformations fail
Not Creating a Strong
Enough Sense of Urgency: Without motivation,
people will not help, and the effort will be futile. According to Kotter, the
majority of businesses fail during the first phase. Organizations are
frequently paralyzed by having too many managers and not enough leaders. Change
management necessitates leadership. These organizations frequently
underestimate the amount of effort required or how difficult it will be to push
people out of their comfort zones. According to him, a successful sense of
urgency rate is 75% of the company's management is convinced that business as
usual is completely unacceptable.
Not Developing a Strong
Enough Guiding Coalition: For the leadership
coalition to be effective, it must grow over time. In a small business, this
could be three to five people. In a larger organization, this figure could be
in the 20 to 50 range. Senior executives must always be at the center of the
group.
Inadequate Vision:
Vision extends beyond financial goals. It clarifies the company's course of action. "If you can't
communicate the vision to someone in five minutes or less and get a reaction
that indicates both understanding and interest, you're not done with this
phase," he says.
By a factor of ten,
communicate the vision: Employees must believe that the change is feasible and
worthwhile in order to make sacrifices. Business leaders must consider how the
proposed solution or change fits into the overall picture and vision.
Executives must constantly disseminate information about the change effort.
This organization must "walk the walk." It is critical to maintaining
consistency in both actions and words. Inconsistencies will detract from the
effort.
Leaving Obstacles in the
Way of the New Vision: The more people who
participate, the better. Employees could stymie the effort. They should be treated
with dignity and informed about the new vision.
Systematically, no.
Planning for and Creating Short-Term Gains: You must demonstrate short-term gains. Leaders must look for ways
to track performance, make improvements, and recognize those who contribute to
the effort. When a lengthy change effort is planned, the level of urgency may
decrease. Short-term victories, and the celebration of these victories, can
help to maintain urgency levels.
Declaring Victory Too
Soon: We may be tempted to
declare victory with the first noticeable improvement. Celebrating short-term
victories is still important, but we must be cautious not to "declare the
war won." It may take five to ten years for these efforts to permeate the
company culture. Change initiatives necessitate new approaches and are prone to
regression.
Changes in the corporate
culture are not being anchored: We must be cautious and aware that change is
not permanent.
For each of these
obstacles, the positive statement and action item would be:
Create a Sense of
Immediacy
Form a Strong, Guiding
Coalition
Make a Vision
Make the Vision Known
Encourage Others to Take
Action on the Vision
Prepare for & Make
Short-Term Gains
Consolidate Improvements
and Bring About Even More Change Implement New Approaches
Most of us are aware of
these items on our own, but I believe the real power and insight come from
considering them together. We may be focused on the schedule, scope, resources,
budget, and stakeholders like project managers, but we should also be aware of and
help to champion the underlying change effort.
What distinguishes
project managers is their ability and drive to overcome these change barriers.
These eight steps can and should be included in your implementation plan. You
may have a perfectly defined project and a well-executed plan, but if the items
listed above are not considered and managed, your project will not achieve its
full potential and associated long-term sustained improvements. These are some
points you can use these and may consider many other points a/c to your
knowledge and understanding it is up to you.
This article not necessarily but might help you if you have below mentioned questions
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Reference:
Kotter, John P. (1999). John P. Kotter on What Leaders
Really Do. Harvard Business Review Book.







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